Which of the following statements about newspapers and magazines as advertising media vehicles is true?
A)Newspapers are exclusively a local advertising medium.
B)Newspapers are primarily a local advertising medium but are also used by national advertisers.
C)Magazines are primarily a local advertising medium.
D)Magazines are the primary advertising media in terms of ad revenue and number of advertisers.
E)Because of the difference in media format,there is no competition between broadcast and print media.

Question

Quizplus · Accepted Answer

Newspapers are primarily a local advertising medium but national advertisers also use them. Magazines are not primarily a local advertising medium. While magazines do generate significant ad revenue and have many advertisers, they are not the primary advertising media in terms of ad revenue and number of advertisers. There is competition between broadcast and print media as both are options for reaching target audiences.

Which of the Following Statements About Newspapers and Magazines as Advertising