The Top Line is a Canadian publication targeted to high school teens.It offers Canadian advertisers _____ selectivity.
A)demographic
B)psychographic
C)lifestyle
D)affective
E)behavioral

Question

Quizplus · Accepted Answer

The question mentions that The Top Line is a publication targeted to high school teens, implying that the publication's primary means of audience segmentation is based on age and education level, both of which are demographic factors. Psychographic segmentation is based on personality traits and values, lifestyle segmentation is based on interests and activities, affective segmentation is based on emotions and attitudes, and behavioral segmentation is based on consumer behavior patterns. While some of these factors may also be considered in targeting The Top Line's audience, demographic factors are likely the most significant in this case.

The Top Line Is a Canadian Publication Targeted to High