Many publications base their rates on _____ and give refunds to advertisers if the number of delivered magazines is below that quantity.
A)total circulation
B)primary circulation
C)guaranteed circulation
D)circulation verification
E)rebate circulation

Question

Quizplus · Accepted Answer

Guaranteed circulation refers to the minimum number of copies a publication promises to deliver to its subscribers and newsstands, and rates are often based on this number. If the publication fails to meet the guaranteed circulation, they will give refunds to advertisers as compensation.

Many Publications Base Their Rates on _____ and Give Refunds