Advertising rate structures are generally based on:
A)pass-along readers
B)primary readers and pass-along readers with both weighted equally
C)verifiable circulation figures
D)total readership estimates
E)none of the above

Question

Quizplus · Accepted Answer

Advertising rate structures are generally based on verifiable circulation figures, which indicate the number of copies distributed to potential readers. While pass-along readers and total readership estimates may be important factors, the primary focus should be on the verified number of copies in circulation.

Advertising Rate Structures Are Generally Based On