General Motors negotiated an $80 million media package with Time Warner that included advertising in magazines owned by the media conglomerate as well as on cable television stations it operates.This is an example of:
A)a cross-magazine deal
B)a cross-media deal
C)a magazine network advertising
D)circulation management
E)an intermedia deal

Question

Quizplus · Accepted Answer

The deal between General Motors and Time Warner involves advertising across multiple media platforms, including magazines and cable television stations, making it a cross-media deal.

General Motors Negotiated an $80 Million Media Package with Time