Which of the following comparisons of primary in-home readers of a magazine and pass-along readers is true?
A)Advertisers generally attach greater value to primary in-home readers.
B)Advertisers generally attach greater value to pass-along readers.
C)Pass-along readers should be totally discounted in evaluating magazine readership.
D)Pass-along readers generally spend more time with a magazine and pick it up more often than do primary readers.
E)All of the above are correct comparisons.

Question

Quizplus · Accepted Answer

Advertisers generally attach greater value to primary in-home readers because they are the ones who buy and subscribe to the magazine, and are likely to be repeat readers. Pass-along readers are not as valuable to advertisers because they may not have a strong interest in the magazine and may only read it because it was available.

Which of the Following Comparisons of Primary In-Home Readers of a Magazine