The increasing use of digital video recorders (DVRS):
A) will likely benefit cable companies more than the broadcast networks
B) threaten to make the traditional television advertising business model obsolete
C) provide Internet viewers with alternative designated market areas
D) suggests scatter market research will include more zappers and fewer adjacent zippers
E) increase share of audience for image transfer cumulative spot advertisers

Question

Quizplus · Accepted Answer

The use of digital video recorders (DVRs) allows viewers to fast-forward through advertisements, which threatens the traditional television advertising business model. As a result, advertisers will need to find new ways to reach consumers and networks may need to find new revenue streams.

The Increasing Use of Digital Video Recorders (DVRS)