Many advertisers are using Super Bowl ads as:
A)part of an integrated market communications plan
B)an opportunity to win advertising creativity awards
C)an alternative to print media
D)as an opportunity to collect demographic data
E)all of the above

Question

Quizplus · Accepted Answer

Super Bowl ads are typically part of an integrated marketing communications plan. They are designed to reach a large audience and generate buzz and interest around a brand, product or service. Advertisers use the Super Bowl as an opportunity to showcase their creativity and connect with consumers on a deeper level. Additionally, potential demographic data collection is not a primary purpose of these ads.

Many Advertisers Are Using Super Bowl Ads As