Which of the following factors makes it difficult for companies with small advertising budgets to use television as part of their media mix?
A)the fact television programs do not reach their target markets
B)small ad agencies generally do not know how to produce TV commercials
C)the high costs of producing and airing television commercials
D)the limited creative options available through television
E)none of the above

Question

Quizplus · Accepted Answer

The high costs of producing and airing television commercials make it difficult for companies with small advertising budgets to use television as part of their media mix.

Which of the Following Factors Makes It Difficult for Companies