Mercedes Benz automobiles runs commercials for its expensive automobiles on the A&E cable channel,which reaches a highly educated and upscale audience.This is an example of how _____ is possible through television.

Question

Quizplus · Accepted Answer

Selectivity is the ability of television to reach specific audiences based on demographics, psychographics or behavior. Mercedes Benz has utilized this ability by advertising on A&E, which is known to have an upscale and highly educated audience.

Mercedes Benz Automobiles Runs Commercials for Its Expensive Automobiles on the A&E