An art gallery in a small town near Chattanooga,Tennessee,is hosting an "outsider artist" sale and wants to invite people from the local area to attend and buy the pieces made by Tennessee artists.The local television station lacks _____ because it also reaches viewers in northwest Georgia and northeast Alabama.

Question

Quizplus · Accepted Answer

Geographic selectivity refers to the ability of a media outlet to target a specific geographic area for advertising or promotion. In this case, the art gallery wants to invite people from the local area to attend, and the local television station may lack geographic selectivity if it also reaches viewers in Georgia and Alabama.

An Art Gallery in a Small Town near Chattanooga,Tennessee,is Hosting