Which of the following statements about commercial length is true?
A)Fifteen-second spots are the most common commercial lengths.
B)Increasing media costs have resulted in advertisers preferring shorter commercials.
C)Most advertisers believe shorter commercials cannot deliver a message as effectively as longer commercials.
D)Fifteen-second spots typically sell for about the same amount as 30-second spots.
E)All of the above statements about commercial lengths are true.

Question

Quizplus · Accepted Answer

Increasing media costs have forced advertisers to look for more cost-effective solutions, resulting in a trend towards shorter commercial lengths. Fifteen-second spots are becoming more common, but they are not necessarily the most popular length. Some advertisers prefer longer commercials, but this is not a widely held belief. Fifteen-second spots typically sell for less than their 30-second counterparts.

Which of the Following Statements About Commercial Length Is True