While watching Entertainment Tonight,Layne became frustrated by all the commercials and promotions for the 11:00 news and upcoming programs.This is an example of the problem created by:
A)the limited viewer attention for commercials
B)the lack of demographic selectivity of television
C)the fleeting nature of television commercials
D)clutter
E)message source alienation

Question

Quizplus · Accepted Answer

Clutter refers to the large number of advertisements and promotional messages that compete for a viewer's attention during a television program. It can cause frustration and annoyance for viewers, and it can make it difficult for advertisers to effectively reach their target audience.

While Watching Entertainment Tonight,Layne Became Frustrated by All the Commercials