The challenge for the television industry is how to accommodate the demand for alternative viewing methods and:
A)increase the integration of television advertising with coordinated newspaper dayparts
B)soften the impact of increased consumer selectivity
C)capture revenue from them while protecting their traditional advertising business model
D)offer alternative program rating point systems utilizing affiliate network zap compression
E)alternate personal selling with promotional tie-ins

Question

Quizplus · Accepted Answer

As the demand for alternative viewing methods such as streaming services increases, the television industry needs to find a way to capture revenue from them while also protecting their traditional advertising business model. This is a major challenge that the industry is facing currently. Option C directly addresses this challenge.

The Challenge for the Television Industry Is How to Accommodate