Research has shown the demographic group that engages in the highest level of commercial zapping is:
A)older adults
B)preteens
C)young adult females
D)young adult males
E)older women

Question

Quizplus · Accepted Answer

Research has shown that young adult males engage in the highest level of commercial zapping, which involves skipping or fast-forwarding through commercials while watching television. This may be due to their lower level of interest in traditional advertising methods and their preference for digital advertising.

Research Has Shown the Demographic Group That Engages in the Highest