Which of the following has contributed to the problem of advertising clutter on television?
A)the increased use of 30-second and 15-second commercials
B)the use of zipping and zapping techniques by some advertisers
C)the mandate of the National Association of Broadcasters to increase the amount of time available for commercials
D)decisions by the major networks to decrease the number of minutes they make available for commercials
E)all of the above

Question

Quizplus · Accepted Answer

The increased use of 30-second and 15-second commercials has led to more ads being shown in the same amount of time, contributing to advertising clutter.

Which of the Following Has Contributed to the Problem of Advertising