The buying period for television advertising time that runs throughout the television season is known as the _____ market.
A) up-front
B) continual
C) scatter
D) interconnected
E) local
Correct Answer:
Verified
Q22: Most national advertisers:
A)use only network advertising.
B)use only
Q40: _ refers to the practice of fast-forwarding
Q41: Shows produced specifically for the syndication market
Q43: Which of the following statements about spot
Q44: _ is the term used for local
Q46: The arrangement under which syndicated programs are
Q47: _ are reruns of network shows that
Q48: Which of the following statements about off-network
Q49: Univision and Telemundo are:
A)the two biggest rating
Q50: Which of the following statements about network
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