Question 1

Shows produced specifically for the syndication market such as Judge Judy and Entertainment Tonight are referred to as:

Accepted Answer

Shows produced specifically for the syndication market are referred to as first-run syndication. Examples of such shows include Judge Judy and Entertainment Tonight. Off-network syndication, on the other hand, refers to the syndication of a show that was originally produced for and aired on a network. Special-purpose syndication and network-supported syndication are not commonly used terms within the television industry. Reruns refer to the re-airing of previously aired episodes of a show.

Question 2

Most national advertisers:

Accepted Answer

Most national advertisers use both network and spot advertising and try to effectively combine the two. This allows them to reach a wider audience through network advertising while also targeting specific markets through spot advertising. Additionally, combining both methods allows for greater flexibility in terms of budget and targeting specific demographics.

Question 3

Which of the following statements about spot advertising is true?

Accepted Answer

Spot advertising is not necessarily subject to less commercial clutter than network advertising, as it depends on the individual station and program. Spot advertising can be aired during both network and local programming, not just station breaks between programs on network-originated shows. There is no significant difference in the ease of decoding between spot and network advertising. National advertisers also use spot advertising, not just local advertisers.

Question 4

_____ is the term used for local television station commercials in which the various individual stations negotiate directly with the advertisers.

Accepted Answer

Spot advertising refers to local television station commercials in which the various individual stations negotiate directly with the advertisers. Network advertising, on the other hand, involves national advertising that is sold by a network's sales department rather than individual stations. Regional advertising targets a specific geographic region, while syndication refers to the licensing of media content for distribution and broadcast by third-party media organizations. Sponsorship is an advertising technique where an advertiser supports a particular event or organization in exchange for promotional benefits.

Question 5

The buying period for television advertising time that runs throughout the television season is known as the _____ market.

Accepted Answer

The answer of The buying period for television advertising time...

Question 6

The arrangement under which syndicated programs are offered free or at a reduced rate to local stations but with some advertising time presold to national advertisers is known as:

Accepted Answer

The arrangement described, in which programs are offered to local stations with advertising time presold to national advertisers, is known as barter syndication. Off-network syndication refers to the sale of previously aired programs to other networks or stations, while first-run syndication involves the sale of new programs directly to local stations. Sponsorship and participations are different types of advertising arrangements.

Question 7

_____ are reruns of network shows that are bought by individual stations to broadcast.

Accepted Answer

Off-network syndications refer to reruns of popular network TV shows purchased by local stations to air on their own schedule. This is different from first-run syndications, which are new shows produced specifically for syndication, and local syndications, which refer to programs produced by local stations that are then syndicated to other markets. Sponsorships and network spots refer to advertising, not TV programming.

Question 8

Which of the following statements about off-network syndication is true?

Accepted Answer

Off-network syndication provides local stations with a cost-effective way to acquire popular and quality programming. This is especially important for small and independent stations that cannot afford to produce their own programming or purchase network shows. Off-network syndicated shows are also an important source of revenue for studios as they can sell the rights to air the shows to multiple stations. Option B is incorrect as off-network syndication is a significant source of revenue for studios. Option C is also incorrect as off-network syndicated shows can range in quality and budget. Option D is incorrect as the FCC prime-time access rule only restricts the amount of network programming that stations can air during specific hours, not off-network syndicated shows.

Question 9

Univision and Telemundo are:

Accepted Answer

Univision and Telemundo are the two largest Spanish-language television networks in the United States.

Question 10

Which of the following statements about network advertising is true?

Accepted Answer

The high cost of network time can indeed be a drawback for advertisers with limited media budgets, making it a true statement about network advertising.

Question 11

Which of the following statements about network advertising is true?

Accepted Answer

All the statements accurately describe aspects of network advertising, including its benefits and drawbacks.

Question 12

_____ are shows that are sold or distributed on a station-by-station,market-by-market basis.

Accepted Answer

Syndicated programs are shows that are sold or distributed on a station-by-station, market-by-market basis. The rights to air the program are sold to individual stations or networks, which then air the show at their discretion.

Question 13

_____ are individuals who act as salespersons for a number of local stations and represent them in their dealings with national advertisers.

Accepted Answer

Station reps act as salespersons for multiple local stations and represent them in negotiations with national advertisers. They play an important role in securing advertising revenue for local stations. Station managers oversee the overall operations of their respective stations, affiliates are local stations that are affiliated with national broadcast networks, negotiators are individuals who specialize in bargaining and reaching agreements, and sponsors are companies or organizations that provide financial support for a particular event or program.

Question 14

When Dodi watches old episodes of Friends and Everybody Loves Raymond on WVLD while she eats her evening meal,she is watching:

Accepted Answer

Off-network syndications are older episodes of a television show that have already aired on a network and are now being broadcast again through syndication on other channels, such as WVLD. Friends and Everybody Loves Raymond are both examples of off-network syndications.

Question 15

Which of the following statements about spot advertising is true?

Accepted Answer

Spot advertising offers national advertisers flexibility in adjusting to local market conditions. This is because spot advertising allows advertisers to buy airtime on individual local stations, giving them the ability to target specific geographic areas with customized messaging.

Question 16

National advertisers may use spot television advertising to:

Accepted Answer

National advertisers may use spot television advertising to concentrate advertising in areas where market potential is the greatest, concentrate advertising in areas where more ad support is needed, advertise in test market areas, and offer support and cooperative advertising to local dealers and retailers. Therefore, all of the above options are correct.

Question 17

In order to get advertising time on the most popular shows,major television advertisers such as Coca-Cola,Ford,General Motors and State Farm are generally forced by the biggest agencies to participate in the _____ market.

Accepted Answer

The up-front market refers to the period before the television season begins when advertisers lock in time slots for the most popular shows. Major advertisers are often required to participate in this market by their agencies in order to secure advertising time on these highly sought after programs.

Question 18

Which of the following statements describes a problem encountered by national advertisers when using spot advertising?

Accepted Answer

National advertisers may encounter problems when using spot advertising because there are more variations in the pricing policies of local stations than networks. This makes it difficult for national advertisers to budget and plan their advertising campaigns effectively. Options A, B, and C are incorrect as they describe incorrect or irrelevant information about spot advertising.

Question 19

All non-network television advertising done by a national advertiser is known as _____ advertising.

Accepted Answer

National spot advertising is the term used to describe all non-network television advertising done by a national advertiser. Local advertising is done by local businesses within a specific geographic area, regional advertising is done within a larger geographic region, up-front advertising is a buying practice that allows advertisers to secure time slots for the upcoming television season before it begins, and non-cancellation refers to a specific type of advertising contract.

Question 20

The buying period that takes place prior to the upcoming television season and where networks sell much of their commercial time is referred to as:

Accepted Answer

The term "up-front market" refers to the buying period prior to the upcoming television season where networks sell much of their commercial time. This term is commonly used in the industry to refer to this specific period of time.

Quiz 11: Evaluation of Broadcast Media

Shows produced specifically for the syndication market such as Judge Judy and Entertainment Tonight are referred to as:

Most national advertisers:

Which of the following statements about spot advertising is true?

_____ is the term used for local television station commercials in which the various individual stations negotiate directly with the advertisers.

The buying period for television advertising time that runs throughout the television season is known as the _____ market.

The arrangement under which syndicated programs are offered free or at a reduced rate to local stations but with some advertising time presold to national advertisers is known as:

_____ are reruns of network shows that are bought by individual stations to broadcast.

Which of the following statements about off-network syndication is true?

Univision and Telemundo are:

Which of the following statements about network advertising is true?

Which of the following statements about network advertising is true?

_____ are shows that are sold or distributed on a station-by-station,market-by-market basis.

_____ are individuals who act as salespersons for a number of local stations and represent them in their dealings with national advertisers.

When Dodi watches old episodes of Friends and Everybody Loves Raymond on WVLD while she eats her evening meal,she is watching:

Which of the following statements about spot advertising is true?

National advertisers may use spot television advertising to:

In order to get advertising time on the most popular shows,major television advertisers such as Coca-Cola,Ford,General Motors and State Farm are generally forced by the biggest agencies to participate in the _____ market.

Which of the following statements describes a problem encountered by national advertisers when using spot advertising?

All non-network television advertising done by a national advertiser is known as _____ advertising.

The buying period that takes place prior to the upcoming television season and where networks sell much of their commercial time is referred to as: