Most national advertisers:
A)use only network advertising.
B)use only national spot advertising.
C)prefer spot advertising because of lower rates,less clutter,and more flexibility.
D)use both network and spot advertising and try to effectively combine the two.
E)prefer to use only network advertising and only buy spot advertising in markets where there are no network stations.

Question

Quizplus · Accepted Answer

Most national advertisers use both network and spot advertising and try to effectively combine the two. This is because network advertising offers broad reach and high-quality production values, while spot advertising provides more flexibility, lower rates, and less clutter. By using both, advertisers can reach a wider audience and tailor their message to specific markets.

Most National Advertisers