The buying period that takes place prior to the upcoming television season and where networks sell much of their commercial time is referred to as:

Question

Quizplus · Accepted Answer

The buying period that takes place prior to the upcoming television season and where networks sell much of their commercial time is referred to as the up-front market. Option E is the only one that accurately describes this period. The other options are not related to the marketing of television commercial time.

The Buying Period That Takes Place Prior to the Upcoming