All nonnetwork television advertising by a national advertiser is known as _____ advertising.

Question

Quizplus · Accepted Answer

National spot advertising is all nonnetwork television advertising by a national advertiser. Up-front advertising refers to advertising inventory sold in advance of the television season. Local advertising is targeted to a specific local market. Regional advertising refers to advertising targeted to a particular region of the country. Scatter advertising refers to the practice of buying television advertising on a week-by-week basis rather than committing to an up-front buy.

All Nonnetwork Television Advertising by a National Advertiser Is Known