Which of the following statements concerning advertising on cable television is true?
A)Cable time can only be purchased on a national level.
B)Cable time can be purchased on a national,regional,or local level.
C)Spot cable advertising revenues have decreased dramatically over the past five years.
D)Local cable systems provide advertisers with a great deal of research information on demographics,lifestyles,and viewership patterns.
E)The initial popularity of cable television has passed,and network television is once again the more popular medium.

Question

Quizplus · Accepted Answer

Cable time can be purchased on a national, regional, or local level, providing advertisers with flexibility in targeting their audience. Additionally, cable television is still a popular medium for advertising as it allows for niche targeting and reaching specific demographics.

Which of the Following Statements Concerning Advertising on Cable Television