Advertising on television to specialized audiences is known as _____ and has been made possible by ____.
A)narrowcasting;network television
B)broadcasting;cable television
C)narrowcasting;cable television
D)multiplexing;cable television
E)broadcasting;zapping

Question

Quizplus · Accepted Answer

Narrowcasting involves targeting specific audiences with specialized content, which is made possible through cable television's ability to offer a wider range of channels and programming options. Broadcasting generally refers to sending content out to a broad, general audience, which is typically associated with network television. Multiplexing refers to the process of transmitting multiple signals over a single communication channel, which is also not directly related to advertising on television to specialized audiences. Zapping refers to the act of changing channels rapidly, which is not relevant to the question.

Advertising on Television to Specialized Audiences Is Known as _____