The price for commercial time charged by a television network is largely a function of a program's:
A)average frequency.
B)production costs.
C)audience size and composition.
D)duplicated reach.
E)overlap.

Question

Quizplus · Accepted Answer

The audience size and composition of a program is the most important factor in determining the price for commercial time charged by a television network. Advertisers are willing to pay more to reach a larger and more targeted audience, so programs with higher ratings and a specific demographic appeal can command higher advertising rates. Average frequency, production costs, duplicated reach, and overlap may also play a role, but they are secondary factors compared to audience size and composition.

The Price for Commercial Time Charged by a Television Network