Which of the following statements about radio as an advertising medium is true?
A)Almost 50 percent of all radio revenue comes from network advertising.
B)Radio has evolved into primarily a local advertising medium.
C)Radio advertising revenue has been steadily declining for the last 20 years.
D)One of the main weaknesses of radio as an advertising medium is the high production costs.
E)All of the above statements about radio as an advertising medium are true.

Question

Quizplus · Accepted Answer

Radio advertising has evolved into primarily a local advertising medium with a focus on reaching listeners in specific geographic regions. While network advertising still makes up a large portion of revenue for some radio stations, the shift towards local advertising has been a significant trend in the industry. The other statements are not entirely accurate.

Which of the Following Statements About Radio as an Advertising