Which of the following statements describes a limitation associated with the use of radio as an advertising medium?
A)Many car radio listeners change stations during commercials breaks.
B)Most radio stations carry 10 to 12 minutes of commercials every hour resulting in high clutter.
C)There is limited research data available on individual radio stations since they are small operations and cannot fund detailed studies of their audiences.
D)The high number of stations in most markets means there is a great deal of audience fragmentation.
E)All of the above are limitations of radio as an advertising medium.

Question

Quizplus · Accepted Answer

All of the statements are limitations associated with the use of radio as an advertising medium. Many car radio listeners change stations during commercials breaks, resulting in lower reach and frequency. Radio stations carry a significant amount of commercials resulting in high clutter. Most radio stations cannot fund detailed studies of their audiences or research data, resulting in limited insight into target audience behavior. Additionally, the high number of stations in most markets can lead to audience fragmentation, which can make it challenging to reach a specific audience.

Which of the Following Statements Describes a Limitation Associated with the Use