Mountain Dew often sponsors live radio broadcasts at beaches,sporting events,and festivals in which it sets up booths for sampling and giveaways.This is an example of how Mountain Dew is capitalizing on which advantage offered by radio?
A)low relative costs
B)integrated marketing opportunities
C)mental imagery
D)geographic selectivity
E)flexibility

Question

Quizplus · Accepted Answer

By sponsoring live radio broadcasts and setting up booths for sampling and giveaways at various events, Mountain Dew is taking advantage of integrated marketing opportunities. This strategy allows them to reach their target audience in a more immersive and experiential way, and also helps to reinforce their brand message through multiple touchpoints.

Mountain Dew Often Sponsors Live Radio Broadcasts at Beaches,sporting Events,and