Why would a local radio station air a nationally syndicated program like Rush Limbaugh?
A)to increase audience fragmentation
B)to cut its real costs
C)to increase its appeal to national advertisers
D)to bypass problems with clutter
E)to do none of the above

Question

Quizplus · Accepted Answer

By airing a nationally syndicated program like Rush Limbaugh, a local radio station can increase its appeal to national advertisers who are interested in reaching a larger audience across multiple markets. This can bring in more revenue for the station.

Why Would a Local Radio Station Air a Nationally Syndicated