A major threat to conventional broadcast radio is:
A)the emergence of satellite radio.
B)low-powered local radio broadcasting.
C)the creation of communications cartels.
D)the fact consumers prefer to pay a subscription fee for their radio.
E)the ability to zip and zap radio commercials.

Question

Quizplus · Accepted Answer

The emergence of satellite radio, such as SiriusXM, has greatly impacted conventional broadcast radio by offering commercial-free programming, wider variety of channels, and national coverage. This has led to a shift in the listening habits of some consumers who are willing to pay for the added benefits of satellite radio.

A Major Threat to Conventional Broadcast Radio Is