The heaviest users of radio as an advertising medium are:
A) national service providers.
B) local advertisers.
C) national retail chains.
D) national consumer-products manufacturers and distributors.
E) tobacco and alcohol advertisers.
Correct Answer:
Verified
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A)fewer segmentation opportunities.
B)longer buyer
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Q100: _ provides local audience measurement for television.
A)Nielsen
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Q105: Statistical Research's Inc.'s RADAR:
A)cannot be used to
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