During the 1999 Super Bowl many people saw and remembered the ad that showed former Superman star and then wheelchair-bound Christopher Reeves walking to a podium to receive an award.Few people remember the product being advertised because:
A)the creative execution overwhelmed the ad message
B)the creative approach was intended to support a market aggregation strategy
C)the creative message was absent from the ad
D)the informational appeal of the ad was missing
E)of all of the above reasons

Question

Quizplus · Accepted Answer

The ad's creative execution, highlighting Christopher Reeves' inspirational appearance, overshadowed the actual product being advertised.

During the 1999 Super Bowl Many People Saw and Remembered