The function of music in a commercial is to:
A)provide a pleasant background for the message
B)create a mood state that will make consumers more receptive to the message
C)help establish or communicate a key selling point
D)attract and hold
E)do all of the above

Question

Quizplus · Accepted Answer

Music in a commercial can serve multiple functions. It can provide a pleasant background for the message, create a mood state that makes consumers more receptive to the message, help establish or communicate a key selling point, and attract and hold the viewer's attention. Therefore, all of the options given are correct, making E the best choice.

The Function of Music in a Commercial Is To