Which of the following questions should be used as a criterion when evaluating creative output?
A)Does the creative approach communicate a clear and convincing message to the customer?
B)Is the creative approach consistent with the creative strategy and creative objectives?
C)Is the creative approach appropriate for the target audience?
D)Is the creative approach consistent with the brand's marketing and advertising objectives?
E)All of the above questions should be used as criteria when evaluating creative output.

Question

Quizplus · Accepted Answer

All of these questions are important criteria when evaluating creative output. The creative approach should effectively communicate the message to the customer, be consistent with the overall creative strategy and objectives, resonate with the target audience, and be in line with the brand's overall marketing and advertising objectives. Evaluating all of these factors can help ensure that the creative output is effective and serves the intended purpose.

Which of the Following Questions Should Be Used as a Criterion