The playing of the song "Like a Rock" in the broadcast ads for Chevrolet trucks is:
A)used primarily to get attention
B)used primarily as background music
C)a central part of the advertising message
D)unrelated to any market segmentation strategy
E)accurately described by all of the above

Question

Quizplus · Accepted Answer

The playing of the song "Like a Rock" is a central part of the advertising message for Chevrolet trucks. The lyrics of the song are specifically about toughness and endurance, qualities that the company wants to associate with their vehicles. It is not just used as background music or to get attention, but is directly related to the marketing message. It is also part of a specific market segmentation strategy, targeting customers who value toughness and strength in their trucks.

The Playing of the Song "Like a Rock" in the Broadcast