Based on the findings of the study conducted by Elizabeth Hirschman,which of the following individuals is most likely to be risk averse and prefer commercials that focus on the product rather than creative impact?
A)product and brand managers
B)art directors
C)copywriters
D)creative directors
E)product consumers

Question

Quizplus · Accepted Answer

According to the study conducted by Elizabeth Hirschman, individuals who are risk-averse are more likely to prefer commercials that focus on the product rather than creative impact. Product and brand managers are responsible for the success of the product and are therefore more likely to be risk-averse. Therefore, they are the most likely to prefer commercials that focus on the product rather than creative impact.

Based on the Findings of the Study Conducted by Elizabeth