According to the universal advertising standards of the D'Arcy,Masius Benton & Bowles agency,creative and effective advertising:
A)requires synergy
B)does not use a brand personality
C)uses a complex product or brand positioning strategy
D)is careful to not be distinctly different from other advertising
E)neither rewards nor punishes the prospect

Question

Quizplus · Accepted Answer

According to the D'Arcy,Masius Benton & Bowles agency, creative and effective advertising requires synergy, which means that all aspects of the advertisement, including message, visuals, and brand personality, should work together to create a cohesive and impactful message. Therefore, options B, C, and D are incorrect. Option E is also incorrect because effective advertising should aim to reward the prospect with a desirable outcome or benefit, rather than punishing them with negative consequences.

According to the Universal Advertising Standards of the D'Arcy,Masius Benton