Some of the more successful advertising agencies,such as TBWA and Wieden & Kennedy,attribute their excellent creative work to the fact that:
A) they have clients who are risk averse
B) they have clients who are willing to take creative risks
C) they have clients who never become involved with or interfere in the creation process
D) their clients keep them in check and don't let them try creative approaches that are excessively different
E) their relationship with the client is significantly more important than any creative work
Correct Answer:
Verified
Q18: Which of the following statements about the
Q19: The role of any advertising message is
Q20: Which of the following statements about creative
Q21: No matter which model of the creative
Q22: _ is a process that involves conducting
Q24: An advertising executive who works for Hughes
Q25: Advertising creative personnel tend to:
A)rely on intuition
Q27: Why are models of the creative process
Q35: Advertising creative personnel tend to:
A)be more concrete
Q39: The proponents of creative advertising argue that:
A)the
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