Advertising creative personnel tend to:
A) rely on intuition rather than logic when solving a problem
B) have educational backgrounds in nonbusiness areas
C) be more abstract and less conventional in their approach and solution to a problem
D) be more intuitive and perceptual than people with a business background
E) be all of the above
Correct Answer:
Verified
Q20: Which of the following statements about creative
Q21: No matter which model of the creative
Q22: _ is a process that involves conducting
Q23: Some of the more successful advertising agencies,such
Q24: An advertising executive who works for Hughes
Q27: Why are models of the creative process
Q29: According to the work of sociologist Graham
Q30: Which of the following statements about account
Q35: Advertising creative personnel tend to:
A)be more concrete
Q39: The proponents of creative advertising argue that:
A)the
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