The perpetual debate over the most effective role for advertising is between:
A)rationalists and poets.
B)environmentalists and pragmatics.
C)liberals and conservatives.
D)functionalists and operationalists.
E)supporters of centralization and supporters of decentralization.

Question

Quizplus · Accepted Answer

The debate over the role of advertising often centers around rationalists, who focus on logical and factual content, and poets, who emphasize creativity and emotional appeal.

The Perpetual Debate Over the Most Effective Role for Advertising