Advertising creative personnel tend to:
A) be more concrete and formalized than intuitive when solving a problem.
B) have majored in marketing in college.
C) rely on intuition more than logic.
D) be highly structured and organized individuals.
E) be no different from people with business executive backgrounds.
Correct Answer:
Verified
Q30: The perpetual debate over the most effective
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Q32: _ refers to situations where the ad
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Q34: According to Robert Smith,the two ways in
Q36: _ refers to situations where the advertised
Q37: According to Robert Smith,_ ads contain attractive
Q38: The _ step of the creative process
Q39: The proponents of creative advertising argue that:
A)the
Q40: According to Young's model of the creative
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