Lisle Ju,the creative director for JTT ad agency,is observing a focus group for four-wheel drive SUVs.She is gathering _____ before she begins to develop creative strategy for an SUV manufacturer.
A)general preplanning input
B)market detection research
C)product specific preplanning input
D)illumination research
E)secondary internal data

Question

Quizplus · Accepted Answer

Lisle Ju is specifically observing a focus group for four-wheel drive SUVs, which indicates that she is gathering product-specific preplanning input. This data will help her develop a creative strategy for an SUV manufacturer. The other options are not specific enough to describe the type of information she is gathering.

Lisle Ju,the Creative Director for JTT Ad Agency,is Observing a Focus