The print ads and the television ads for Maytag appliances were designed to show "The Loneliest Man in the World" was a Maytag repairman.Public appearances by the actor who appeared in the commercials as well as consumer brochures and point-of-purchase displays were also used in this interrelated and coordinated effort called a(n):
A)advertising campaign.
B)copy platform.
C)animatic.
D)campaign illumination.
E)interrelated marketing campaign (IMC).

Question

Quizplus · Accepted Answer

The fact that the ads were interrelated and coordinated, using various mediums such as print, television, consumer brochures, and point-of-purchase displays, suggest that they were part of a larger advertising campaign.

The Print Ads and the Television Ads for Maytag Appliances