Arden's task is to determine what was accomplished by his company's advertising and promotional program for a vinyl siding cleanser.You are able to tell him that:
A)his task is impossible
B)all he needs is sales results to determine what the program accomplished
C)his task is easier if specific communications objectives were set
D)all he needs is post-promotional consumer awareness levels to determine what the program accomplished
E)this is the easiest task his company has ever asked him to perform if the company did not set specific objectives

Question

Quizplus · Accepted Answer

Setting specific communications objectives can help Arden measure the effectiveness of the advertising and promotional program. Without specific objectives, it would be difficult to determine what was accomplished. Sales results and post-promotional awareness levels are important metrics, but they may not provide a complete picture of the program's impact without clear objectives. Therefore, option C is the best choice.

Arden's Task Is to Determine What Was Accomplished by His