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After Initially Cutting Prices in Response to Decreased Demand Fro

Question 3

Multiple Choice

After initially cutting prices in response to decreased demand fro cereal,Kellogg's found that sales some heavily advertised brands were increasing.The firm then increased advertising in order to:


A) reduce other promotional costs
B) maintain brand differentiation achieved through advertising
C) coordinate production scheduling with seasonal demand variations
D) meet consumers' needs for selling objectives
E) all of the above

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