Determining a target market's present level of awareness,knowledge and liking toward a product often requires the taking of _____ measures.
A)benchmark
B)sales interval
C)qualitative awareness
D)quantitative awareness
E)reach and frequency

Question

Quizplus · Accepted Answer

Benchmark measures are used to assess the current level of awareness, knowledge, and liking toward a product, serving as a point of reference for future comparisons.

Determining a Target Market's Present Level of Awareness,knowledge and Liking