Using the DAGMAR approach,which of the following is NOT a stage of commercial communication?
A)awareness
B)comprehension
C)conviction
D)action
E)sales

Question

Quizplus · Accepted Answer

The DAGMAR approach includes four stages of commercial communication, which are awareness, comprehension, conviction, and action. There is no stage called "sales." The ultimate goal of the DAGMAR approach is to drive consumer action, but it is considered part of the action stage rather than a separate stage.

Using the DAGMAR Approach,which of the Following Is NOT a Stage