According to the criteria outlined in DAGMAR,which of the following is the best statement of a quantitative communications objective?
A)"Increase product users to 40 percent of the total market."
B)"Win new customers and increase sales volume by 15 percent."
C)"Increase the number of customers mentioning the brand name when asked for brand preference from 40 percent to 50 percent."
D)"Increase awareness of the brand."
E)"Increase sales revenue by 10 percent."

Question

Quizplus · Accepted Answer

According to DAGMAR, a quantitative communications objective should be specific and measurable. Option C clearly outlines a specific measure of success in terms of increasing the percentage of customers mentioning the brand name when asked for brand preference. Options A, B, D, and E are also specific but do not include a measurable outcome or a clear target.

According to the Criteria Outlined in DAGMAR,which of the Following