According to the DAGMAR model,a good communications objective does NOT:
A)target an aggregated market
B)specify a time period during which the objective must be accomplished
C)indicate a benchmark starting point
D)specify degree of change sought
E)specify a specific target audience

Question

Quizplus · Accepted Answer

According to the DAGMAR model, a good communications objective should specify a specific target audience, indicate a benchmark starting point, specify the degree of change sought, and specify a time period during which the objective must be accomplished. However, it does not target an aggregated market as that is too broad and general.

According to the DAGMAR Model,a Good Communications Objective Does NOT