Under the DAGMAR model, a(n) _____ can be performed by,and attributed to advertising rather than a combination of marketing factors.
A)advertising hierarchical plan
B)functional communication change
C)communications task
D)marketing task
E)advertising benchmark

Question

Quizplus · Accepted Answer

According to the DAGMAR model, advertising's primary purpose is to complete a specific communication task, which can be attributed solely to advertising rather than a combination of marketing factors. Therefore, the correct choice is C, communications task. The other options (A, B, D, and E) do not accurately reflect the primary concept of the DAGMAR model.

Under the DAGMAR Model, A(n) _____ Can Be Performed By,and