_____ is an approach to integrated marketing communications planning that involves determining what tasks need to be done and which marketing communications planning functions should be used to accomplish them.
A)The objective/task pyramid
B)DAGMAR
C)Inside out planning
D)Zero-based communications planning
E)Refutational planning

Question

Quizplus · Accepted Answer

Zero-based communications planning involves starting from scratch with each new planning period, with the aim of determining what tasks need to be done and which marketing communications planning functions should be used to accomplish them. This approach is often seen as more strategic and efficient than other methods like Inside out planning or Refutational planning. The Objective/Task Pyramid and DAGMAR are specific models or frameworks within the broader concept of integrated marketing communications planning.

_____ Is an Approach to Integrated Marketing Communications Planning That